Kid's Concept

 

View the Kid's Concept collection here!

Kid's Concept: A Swedish brand for sustainable playtime fun

Kid's Concept is a Swedish design brand, founded in 2007 with a clear vision: to create durable, safe, and stylish products for children. The brand was born from the need for child-friendly furniture and toys that are not only functional but also seamlessly fit into a modern interior style. With a focus on proprietary designs, Kid's Concept offers a wide range of products, from wooden toys to children's furniture and decoration, all in harmonious, coordinated colors and themes.

Vision and mission
Kid's Concept's motto, "Children should be children," is central to everything the brand does. Their products are designed to promote imaginative play and create childhood memories. From wooden walkers to plush friends, each product stimulates children's creativity and development, while also being stylish enough to fit into any room in the house.

Sustainability and quality
From the outset, Kid's Concept has been committed to sustainability. They avoid plastic and instead opt for natural materials such as FSC-certified wood. Conscious choices are made already in the design phase to produce toys that are safe, timeless, and durable. Their products are designed to be passed down from older to younger children, and are even suitable for resale as second-hand items.

Unisex and Timeless Design
In line with their commitment to sustainability, Kid's Concept products are deliberately gender-neutral and of high quality. This not only makes them attractive to a wide audience but also ensures that they can last longer. The brand draws inspiration from vintage toys and strives to create products that will be loved not only now but also in the future.

Creativity and innovation
Under the leadership of head designer Lotta Hallenius, Kid's Concept continues to develop new concepts and products. Each design starts with a simple sketch and can take up to a year and a half to fully develop and test. By collaborating with reliable suppliers in Asia and Europe, they guarantee the highest quality standards.

Kid's Concept stands for timeless, high-quality, and environmentally friendly products that contribute to a playful and safe environment for children.

View the Kid's Concept collection here!