Collection: Kid's Concept

Kid’s Concept is a Swedish brand founded in 2007 by Anna Enander, Amelie Råberg, and Johanna Backman. The brand originated from a desire to create child-friendly toys, furniture, and interior products that together form a harmonious and inspiring nursery. Since then, Kid’s Concept has been known for safe, durable, and functional toys that invite children to play, discover, and develop their creativity.

The collection is specially designed for children aged 0 to 4 years and includes:

• Rocking horses, walking wagons, and wooden play sets
• Educational and imaginative toys that stimulate motor skills and imagination
• Furniture and accessories that complement any nursery

What makes Kid’s Concept special:

• Sustainable materials: FSC-certified wood, no unnecessary plastic
• Safe and functional: products are tested and suitable for the youngest children
• Timeless Scandinavian design: beautiful in any space and easy to combine
• Playful and creative: toys that invite role-playing, building, and discovery

Kid’s Concept aims to contribute to beautiful childhood moments and stimulate active play, where children follow their own imagination – from building huts and play shops to setting up their first band.

Kid’s Concept – stylish, safe, and durable toys for the little ones, designed to inspire and provide years of playtime fun.